Why I don’t fear Amazon in the slightest
Twice today, within an hour, I saw (or was part of) two discussions on WHY AMAZON IS THE BIG BAD WOLF AND WE ARE ALL LIVING IN STRAW HOUSES.
You’ll have to pardon me if I yawn.
Yes, I’ve heard all the arguments. “Amazon has ruined book pricing due to self-publishing.”
(Actually, that was Amanda Hocking with her $0.99 BS as the Pied Piper, but I don’t see anyone going after her with the torches and pitchforks.)
"Amazon is taking money away. See what they did with ACX self-pubbing?"
Again, I’m making that Obama face when asked about nuclear war with Russia. Of course they are going to drop their royalties. And they’ll drop them for KDP as well. It’s a business decision. I’ll take advantage of it as long as I can, and then when it’s not there, I’ll accept that Amazon is doing the smart thing for their business.
"Amazon is ruining the bookstores."
No. Amazon is not ruining the bookstores. Amazon is changing the landscape.
I’ve said this before, and I’ll probably say it 10,000 more times before I die: Everything changes. When Barnes & Noble and Borders moved in and killed most of the indie bookstores, where was this huge group decrying what was happening?
They were crowing that the books were cheaper.
And so I watched my indie bookstore die. The one where I’d gone since I was a pre-teen. The one that had staff to direct me to new books and searched high and low for out-of-print books I just had to have.
Now everyone is watching Barnes & Noble crash and burn, after watching Borders slowly implode, and it’s All Amazon’s Fault.
But the thing is, all things are temporary. Kodak once owned everything photography, and where are they now? Woolworth’s was once the store where everyone shopped. And some day, there’ll be someone who takes over Amazon’s market space. Who does something bigger and different, and like so many of these companies of the past, Amazon will be too big and too set in its ways to move quickly enough to keep up.
Change is natural. And your best bet is to keep moving along with it rather than bemoaning “the way things used to be.” And not get too attached to the change-makers, because they, too, will eventually be replaced.